Superpower
Lifecycle and CRM System
Overview
The zero-to-one lifecycle and CRM engine for Superpower, a US preventive-health super-app. Built from nothing — the Klaviyo infrastructure behind a 100,000-person waitlist, launch-cohort sequences, and the full set of marketplace flows, with a retention and LTV layer underneath.
Role
Early growth hire who built the lifecycle engine from zero — Klaviyo setup, segmentation, launch-cohort sequences, and every marketplace flow, plus the retention and LTV layer that tied them together.
From a 100K waitlist to launch
Built the Klaviyo infrastructure and launch-cohort sequences that turned a 100,000-person waitlist into paying members.
The full flow set
Transactional, post-purchase and win-back flows across the marketplace, with segmentation and a retention layer underneath.
Highlights
Built from zero
Lifecycle and CRM infrastructure from scratch.
100K-person waitlist
Launch sequences run at real scale.
Retention and LTV
Flows tied to lifetime value, not just sends.