PMX Health

2024

Digital Health Consulting

Brand strategyProduct strategyRoadmap

Overview

A consulting engagement for a digital clinic — brand and product strategy, and the roadmap to get from positioning to a shippable product. The work was the thinking that comes before design and code — what to build, how it should feel, and in what order.

Role

Led brand and product strategy — positioning, the product roadmap, and the design direction that translated a clinical service into a consumer-grade experience.

Positioning first

Mapped the category and the place of the clinic within it, then set the narrative the product would tell.

Strategy to roadmap

Turned the positioning into a prioritized product roadmap and a design direction to build against.